Every business process is unique and different and there may not be one software that works for everyone. Because of this, users all over the world use different types of software to optimally manage events that best suit their needs. They also adapted it to further enhance KRA in terms of their unique business processes.

Event technology is the only tool that can help organizers stimulate business innovation as well as surprise attendees, and customer relationship management software is a key component of event technology.

What is the best event management software?

The event management domain is one of those domains with its specific wish list like marketing and promotion, attendees management, registration setup and management, analytics, etc. that sets it apart from many other industries. 

The answer is: there is no one-size-fits-all answer. The best platforms are those that fit your overall purpose and event flow and give you the greatest flexibility in registering visitors while giving you the tools to increase signups as well as manage them.

Ability to Retain Attendees: Advance bookings are critical because it's about finding, qualifying, and nurturing potential customers. Every time you start a conversation, be it an email, message, comment on Facebook, etc., you want to record it and assess willingness to sell to participants.

Easy access to information: There should be a data center accessible to sales and marketing staff. For example, keeping a list of all the events each of your customers attends can help sales managers have intelligent conversations with their customers. 

 With the integrated CRM exhibitor module, you can offer exhibitors with their niche offering important details about visitors, such as, it can help exhibitors maintain a healthy relationship with visitors while visiting the stand and during the before/after follow-up.