Category Archives: Marketing and Advertising

Marketing and Advertising

How Is Equity Crowdfunding Promising?

After waiting for a long period of time, Regulation Crowdfunding finally released by the U.S. Securities and Exchange Commission (SEC). The SEC also set May 16, 2016, as the official date to allow equity crowdfunding sites to offer services. 

Since May 2016, a group of websites that receive approval for the operation has entered the US crowdfunding market. You can get more information about Kickstarter fees and additional costs for crowdfunding campaign via online sources.

The players in the crowdfunding market, including the website, have to offer diversified services. The players there including donation-based websites like Kickstarter and Indiegogo, a website that has been approved by state laws and regulators for equity crowdfunding intrastate, and websites that offer the service under Regulation D and/or Regulation A, or for accredited investors only.

Top 10 equity-based crowdfunding platforms in Europe

Image Source: Google

New sites that are supposed to offer the equity-based, or just equity crowdfunding service might have added more confusion for businesses and investors. Among the new sites, some of them already in the crowdfunding business for several years and opened to accredited investors or investments received by Regulation D / A, etc.

Over time, any website that wants to offer Title III (or equity) crowdfunding must get approval from the regulator. But, now, either the business owner or investor should find out what types of sites offer a crowdfunding service before using any of them. Perhaps, it is one of the reasons that crowdfunding sites including some with millions of visitors have seen a significant drop in traffic in recent months.

Although no one knows what will happen in the US crowdfunding market in the future, it is the expectation that the market will play out by itself. With Crowdfunding Rules in place, the US crowdfunding market will grow and develop into a healthy market.